As is the case with most companies, cruise lines try very hard to retain their clientele, doing everything they possibly can to get you to reserve your next cruise(s) with them again instead of going to the competition. Michael's Club - Courtesy of Celebrity Like airlines, hotels, car rental agencies etc., cruise lines have their own “frequent client” programs, designed to entice cruisers to rebook with them, offering additional perks to reward their frequent clients. These perks range from free or reduced costs on wifi, dry cleaning, spa treatments etc., to upgraded accommodations, invitation to sit with the captain at dinner one night, ability to reserve specialty dining and excursions before others, priority embarkation, free transfers, reduced pricing, access to special areas on board only for higher level loyalty club members or suite guests (such as Celebrity Cruise’s Michael's Club pictured here) and more. ~ CRUISE LINE LOYALTY PROGRAMS ARE AN EXCELL
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